Table Of Content
Frito-Lay proudly announced its South Charlotte Product Exchange Center (PEC) as the company’s first 100% all-electric vehicle site. The Charlotte fleet is Frito-Lay’s first all-electric outfit in the country, but it’s part of the company’s mission toe achieve net-zero emissions by 2040. CHARLOTTE — Frito-Lay is trading in flaming hot gas engines for electric vehicles at one of it’s Charlotte facilities.
Gangs in Haiti launch fresh attacks, days after a …
The 1960s was an era of consolidation, with a number of food and beverage firms being gobbled up by larger entities. Pepsi-Cola was considered a takeover target not only because it ran a distant second in the soft drink sector to industry giant Coca-Cola Company, but also because little of the company's stock was in the hands of management. Following the creation of PepsiCo, however, the new company's directors held a much larger proportion of shares, with Lay holding a 2.5 percent stake himself. A second force behind the merger was Frito-Lay's desire to more aggressively pursue overseas markets. The company's sales had largely been restricted to the United States and Canada, but it could now take advantage of Pepsi's strong international operations, through which Pepsi products were sold in 108 countries. Later that year, Lay borrowed $100 to take over Barrett's small warehouse in Nashville on a distributorship basis.
Developing healthier products
Pepsi's CEO and president became CEO and president of PepsiCo, while Herman Lay was named chairman, a position he held until 1971. Lay then served as chairman of the executive committee until 1980, when he retired. Servicing retail stores and gas stations in the region, the new PEC – which sees 800 miles a day on average driven through the facility - will benefit the local community by removing 260 metric tons of greenhouse gas (GHG) annually.
The Latest Trump’s hush money trial adjourns until …
With consumers preferring less salty snacks, the sodium content of the chips was also reduced. The new Lay's chips were introduced in 1992 through an ad campaign featuring the tag line, 'Too Good to Eat Just One! Frito-Lay also continued to roll out new products, including Wavy Lay's potato chips and Baked Tostitos (1993), Cooler Ranch flavor Doritos (1994), and Baked Lay's (1996). After establishing a research laboratory to develop new products in 1949, H.W. Lay expanded its product line during the 1950s to include barbecued potato chips, corn cheese snacks, fried pork skins, and a variety of nuts.
Initially setting up production in his mother's kitchen, Doolin spent his nights cooking Frito brand corn chips and sold them during the day from his Model T Ford. Early production capacity was ten pounds per day, with profits of about $2 per day on sales ranging from $8 to $10 per day. In the early 1980s, PepsiCo continued to grow its Frito-Lay brands in two ways—through international expansion and acquisition. Through a joint-venture with Walkers, a UK chip and snack manufacturing company, Frito-Lay increased its distribution presence in Europe.
Sun Chips Harness Sun Power:
The company also expanded outside the Southeast and acquired a number of weaker competitors. Lay went public as a company with a workforce exceeding 1,000, manufacturing facilities in eight cities, and branches or warehouses in 13 cities. Revenues in 1957 stood at $16 million, making Herman Lay's company the largest maker of potato chips and snack foods in the United States. H.W. Lay had also gained fame for carefully developing and utilizing its sales routes. This "store-door" delivery system helped to increase revenues as the salespeople were able to "work" a particular sales territory more intensely. Lay had operations in 30 states, following the purchase of Rold Gold Foods, makers of Rold Gold Pretzels, from American Cone and Pretzel.
Advertising
In 1963 Frito-Lay began using the slogan "Betcha Can't Eat Just One" in its advertising for Lay's potato chips. Two years later comedian Bert Lahr began appearing in ads in which he attempted--always unsuccessfully--to eat just one Lay's chip. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants. Lay and the Frito Company merged to form Frito-Lay, Inc., a snack food giant headquartered in Dallas with revenues exceeding $127 million. The new company began with four main brands--Fritos, Lay's, Ruffles, and Chee-tos--and a national distribution system.
With the domestic market so firmly in its control, Frito-Lay was sure to look increasingly overseas for growth opportunities, particularly because there was no other global competitor in the industry. In the early 21st century, the company was likely to continue its expansion of its main brands--especially Lay's, Ruffles, Chee-tos, and Doritos--into new markets and to seek additional acquisitions and joint ventures in order to add more brands to its non-U.S. Portfolio, which featured Walker's in the United Kingdom and Sabritas in Mexico. Entering the 1990s, Frito-Lay faced continuing challenges from both regional and national players, including the upstart Eagle Snacks brand, owned by beer powerhouse Anheuser-Busch Cos. Eagle Snacks gained market share in the 1980s with premium products that sold for low prices, some of which were 20 percent lower than those of Frito-Lay. In addition to the increased competition, Frito-Lay also suffered in the late 1980s through 1990 from self-inflicted wounds, such as increasing prices faster than inflation, letting the corporate payroll become bloated, and allowing product quality to decline.
Texas woman wins $1M prize in Lay's potato chip contest - Beaumont Enterprise
Texas woman wins $1M prize in Lay's potato chip contest.
Posted: Wed, 11 Oct 2017 07:00:00 GMT [source]
In early 1941 Doolin expanded to the West Coast by opening a small manufacturing facility in Los Angeles. But sales quickly picked up again following the war's end, and by 1947 revenues exceeded $27 million. Lay & Company an exclusive franchise to manufacture and distribute Fritos in the Southeast. This marked the beginning of a close relationship between the two companies, and would eventually lead to their 1961 merger.
Willard Korn served as president of Frito-Lay during the mid-1980s, a period coinciding with the company's relocation of its headquarters from Dallas to Plano, Texas, but more importantly with a spate of failed product introductions. In 1986 Frito-Lay rolled out a slew of new products, several in the nonsalty snack sector, including Toppels cheese-topped crackers, Rumbles crispy nuggets, and Stuffers dip-filled shells. The company also attempted to penetrate the growing market for kettle-cooked chips, a variety harder and crunchier than regular potato chips, with a brand called Kincaid. The barrage of new products was too much for Frito-Lay's 10,000-strong sales force to handle; products were lost on store shelves and all of the new brands were quickly killed. Korn resigned from his post in November 1986, with Jordan returning to Texas to head Frito-Lay once again. Under Jordan's leadership in the late 1980s, Frito-Lay focused on revitalizing its existing brands rather than developing new brands.
This was coincidentally the same year that Doolin had established the Frito Company. (QUEEN CITY NEWS) — The company behind some of our favorite snack foods is going electric. In 1968 Frito-Lay began a new Fritos advertising campaign featuring the Frito Bandito, a Mexican bandit complete with a long mustache, sombrero, and six-gun who spoke in a heavy accent.
Christopher Starr Obituary (1988 - 2024) - Shelby, NC - Legacy.com
Christopher Starr Obituary (1988 - - Shelby, NC.
Posted: Tue, 27 Feb 2024 08:00:00 GMT [source]
In early 1996 Anheuser-Busch shut down its Eagle Snack unit after failing to find a buyer for the unit; it sold four of Eagle's plants to Frito-Lay, which converted them to production of its main brands. In addition to the acquisition of Grandma's, the early 1980s also saw Frito-Lay introduce Tostitos tortilla chips. Debuting in 1981, Tostitos was the most successful new product introduction yet in Frito-Lay history, garnering sales of $140 million in the first year of national distribution.
Industrial Distribution Co. hired C1S for design-build of an existing 103,000-sq... Provided comprehensive design assistance for Phase 1 of a semiconductor facility in North Texas spanning 1,500,000 million square feet. The mail order pharmacy company, ExactCare, hired C1S for a finish out of their ... Ethicon, the medical device company within Johnson & Johnson, hired C1S to rewor... C1S completed the design and construction of the new Deep Ellum restaurant Ebb &...
As Kendall succinctly related to Forbes in 1968, "Potato chips make you thirsty; Pepsi satisfies thirst." The plan was to jointly market PepsiCo's snacks and soft drinks, thereby giving Pepsi a potential advantage in its ongoing battle with Coke. Unfortunately, these plans were eventually scuttled by the resolution of a Federal Trade Commission antitrust suit brought against Frito-Lay in 1963. The FTC ruled in late 1968 that PepsiCo could not create tie-ins between Frito-Lay and Pepsi-Cola products in most of its advertising. PepsiCo was also barred from acquiring any snack or soft drink maker for a period of ten years.
All olestra products carried warning labels stating that they 'may cause abdominal cramping and loose stools.' Despite waves of negative publicity, the Wow! Line was the best-selling new consumer product of 1998, garnering a whopping $350 million in sales. Lay added manufacturing plants in Jacksonville, Florida; Jackson, Mississippi; Louisville, Kentucky; and Greensboro, North Carolina. Lay also built a new plant in Atlanta featuring a continuous potato chip production line, one of the first in the world. In 1944 the company began marketing potato chips under the Lay's name, with the Gardner's brand becoming a historical footnote. Lay became one of the first snack food concerns to advertise on television, with a campaign featuring the debut of Oscar, the Happy Potato, the company's first spokesperson.
Sales began expanding geographically after Doolin hired a sales force to make regular deliveries to stores. The Frito Company also began selling the products of potato chip manufacturers through license agreements. Frito-Lay began in the early 1930s as two companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo.
No comments:
Post a Comment